What is the most recognizable object in the world? Could it be a
football? Or a Big-Mac? No, the answer is
a Coca-Cola bottle. The famous Coca-Cola bottle is almost 100 years old
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Footballs and big macs are certainly
part of life
for lots of people; but Coca-Cola is now a permanent part of world
culture. People know and drink Coca-Cola all over the world.
It is said that the Coca-Cola bottle is
the most recognised object in the world. Hundreds of millions of people
can recognise a Coke bottle by its shape
even if they cannot see it! And the famous Coca-Cola logo
is the most
famous logo in the world. Unlike
any other famous commercial logo, it has not changed in 100 years!
But the story of Coca-Cola is even older
than that. It was in 1886 that John Pemberton, a druggist
Georgia, invented a new type of syrup
using coca leaves, sugar and cola nuts
plus a few other secret ingredients
Pemberton sold it as a medicine; and with its coca (the source
it must have made people feel good!
Nevertheless, Pemberton's medicine was
not very successful, so he sold his secret formula
druggist, Asa Candler. Candler was interested, because he had another
idea; he thought that Pemberton's "medicine" would be much better if it
was mixed with soda
Candler was thus the man who really
invented the drink Coca-Cola. At first he sold it in his drugstore;
then he began selling the syrup to other drugstores, who used it with
their soda fountains. Candler also advertised
his new drink, and soon people were going to drugstores just to get a
drink of Coca-cola.
Before long, other people became
interested in the product, including a couple of businessmen who wanted
to sell it in bottles. Candler sold them a licence
the drink, and very quickly the men became millionnaires. The famous
bottle, with its very distinctive
shape, was designed in 1916.
During the First World War, American
soldiers in Europe began asking for Coca-Cola, so the Coca-cola company
began to export to Europe. It was so popular with soldiers, that they
then had to start bottling the drink in Europe.
Today, Coca-Cola is made in countries
all over the world, including Russia and China; it is the world's most
As for the famous formula, it is
probably the world's most valuable secret! The exact ingredients for
making Coca-Cola are only known to a
people. And as
the "coca" that was in the original drink, that was eliminated
It was a drug, and too dangerous. Today's Coca-Cola contains caffeine,
but not cocaine!
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Copying permitted for personal study, or by teachers for use with their
Cola was ____________ by John Pemberton, a ___________ living in
Atlanta. The original
drink was a __________ , and Pemberton sold it ____ ____ medicine. It
was really a
_____, being made from coca _________. Pemberton _____ his __________
to Asa Candler,
______ decided to sell it ____ ____ drink, ______ _______ soda. At
first he _______ it in his
drugstores, then he _________ the ___________ to ___________
drugstores. After that, he
________ a ___________ to some businessmen, and they began to _________
the drink. That
was the ___________ of the __________ of Coca Cola.
Divide pupils into pairs, and have each pair script a
dialogue between John Pemberton and Asa Candler; or between the two
who want to buy a license to bottle and sell Coca Cola.
copyright Linguapress 2000-2016.
Revised 2015 . Originally published in Freeway, the Intermediate level
Republication on other websites or in print is not authorised